Category :Flyers

Are printed flyers a relevant marketing tool in the internet age?

If you are like me, you’ll have noticed that number of flyers that dropped in to your post box every week is a fraction of what it was even five years ago. These days, business...

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Simple Rules to Make Your Flyers More Useful

So you’ve chosen to design a flyer that can be used in any marketing situation at a moment's notice. The question is what do you include to still make it something that people have to...

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Make Your Flyers Do More Work for You

Flyers - those little bits of paper and card you fire out to customers to tell them about you and what you do. You fire them out to peoples’ mailboxes and stuff them into their...

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Ways to get your flyers distributed

So you have spent the time getting a really effective flyer designed and the money getting it printed. Now comes the big question of how to get it to your customers. This article will be...

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6 design tips to make your flyer zing

Designing flyers seems like black magic to your average person. Unless you have a degree in communication or it’s your full time job, writing a good flyer can be very confusing. What should you put...

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Five simple ways to Advertise without Advertising

Marketing, it’s one of the driving forces of the modern world. We are surrounded by it every waking moment of every day. Everywhere we go and everything we do, there is someone marketing to us....

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Technical Terms Explained – Gray is a colour

Just recently I’ve been working with a client who needed to a booklet by the cheapest means they could so they elected to print the majority of it in black in white. To be helpful...

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Design Tips & Tricks: Making your marketing stand out by thinking outside the A size box

One of the cornerstones of marketing is standing out from the competition. With people being bombarded with marketing messages every day, anything different will catch their attention. Once you have their attention, you have that...

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Variable Data Printing – the simple tool to personalise your marketing

Looking for a way to make a marketing material have that personal  touch? A personal  touch that will make the recipient more likely to read it, giving you a powerful way of connecting with them....

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The many uses of Personalisation

Personalisation in what you do as a business is a powerful tool. It about making the customer feel that they are a person to you and not just another ‘consumer’. Personalisation is more than that...

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Design Tips For Mailbox Marketing Material

Since I've been talking about doing Mailbox Marketing this month, this would be great time to talk about how to design for this method marketing. While I've already covered many things you need to know to...

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Mailbox Marketing Options

Every Tuesday and Saturday we get a stack of flyers and catalogues dropped in to our mailboxes. In this age of SMS texts and email, it seems to be the only thing that mailbox is used...

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When to Time your Flyer Promotion

Flyers: we get them in the mailbox every week, and most of the time they go straight into the rubbish bin. So many of them that we don’t pay attention to them. You are spending...

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What’s the Most Important Part of the Flyer?

When designing a flyer - especially one that is trying to sell something, most business owners and designers make a critical failure. It's easy to think that the most important part of the flyer is...

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What’s the Right Size for your Flyer?

Flyers are effective way of promoting your business to the greater marketplace. The challenge is to pick one that is the right size for the job. Too big and you’ll be paying for printing you...

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