Category :Marketing

Marketing Basics – What is a Loss Leader

This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee shop near a popular surf...

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Marketing Basics – The value of Search Engine Optimisation of your website

If you have a website, sooner or later you’ll get an email (or worse a call from a call centre) trying to sell you on Search Engine Optimisation (SEO). They will claim that you will...

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Marketing Basics – Getting Noticed

You’ve got to stand out of the crowd to survive in business. No matter what business you are in there is always others doing the same sort of work, be it local, national, and even...

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Marketing Basics – 10 Questions you should be asking of your marketing

Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning to do is going to...

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Rob’s Revised Quick & Dirty Rules for Creating Marketing

We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five years ago may not work...

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Being prepared for the unexpected in your marketing

As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a business. Changes in how you...

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Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...

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Using Holidays and Events as a marketing tool

Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers of various activities that people...

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Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20 employees and 374,500 (70%) had...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had major disruption to our day...

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Is mail relevant for marketing these days?

Post is dying, that’s what everyone is saying. No business mails things now if they can help it, and if they do you get a ‘statement charge’ added to your bill. The kids born in...

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Going cheap can cost you more

Everyone has a limited marketing budget. Doesn’t matter if you are just a one person operation or a multinational corporation, everyone has only so much to spend on their marketing and so wants to get...

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Understanding market segmentation

If you have looked at any marketing books, read articles, seen marketing video clips, one of the terms that often comes up, is segmentation. They will go on about how you must understand it to...

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The Skip Culture – Marketing for ‘Short Attention Spans’

You’re watching Youtube and an ad pops up in the middle of the clip you’re watching. You wait till the little box in the corner says skip the ad. The moment you can and go...

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Where do you get good marketing advice for the small business?

So you’re a small business and you need to do some marketing. You can’t afford to go to a professional marketing company that will bill you hundreds of dollars just for a few hours of...

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