Category :Marketing

Marketing Basics – What type of marketing are you doing?

Marketing is more than sales, marketing is about growing your business In the article ‘Marketing Basics - 10 Questions you should be asking of your marketing’ we asked the question What is the goal of...

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Five Rules For Easier Marketing Design

Rob’s 5 Quick and Dirty Marketing Design Rules, the 2021 edition With all the easy use design tools out there, from Microsoft Office, Adobe Creative Cloud, and our own online Design Studio, it becomes easy...

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Are you putting yourself in the Spam Folder?

A simple guide to how to avoid losing existing customers by not being a marketing nuisance. Once upon a time in the distant past of the 1990’s, businesses would be careful about their marketing spending....

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Is your marketing failing in the first 5 seconds?

Improve its effectiveness with the 5+10+15 Seconds Rule Let me ask you some questions. How often do you skip an ad when you watch a YouTube video the second the skip advertising button shows. How...

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Marketing Basics – What is a Loss Leader

This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee shop near a popular surf...

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Marketing Basics – The value of Search Engine Optimisation of your website

If you have a website, sooner or later you’ll get an email (or worse a call from a call centre) trying to sell you on Search Engine Optimisation (SEO). They will claim that you will...

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Marketing Basics – Getting Noticed

You’ve got to stand out of the crowd to survive in business. No matter what business you are in there is always others doing the same sort of work, be it local, national, and even...

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Marketing Basics – 10 Questions you should be asking of your marketing

Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning to do is going to...

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Rob’s Revised Quick & Dirty Rules for Creating Marketing

We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five years ago may not work...

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Being prepared for the unexpected in your marketing

As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a business. Changes in how you...

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Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...

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Using Holidays and Events as a marketing tool

Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers of various activities that people...

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Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20 employees and 374,500 (70%) had...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had major disruption to our day...

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Is mail relevant for marketing these days?

Post is dying, that’s what everyone is saying. No business mails things now if they can help it, and if they do you get a ‘statement charge’ added to your bill. The kids born in...

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