Category :Booklets

Five simple ways to Advertise without Advertising

Marketing, it’s one of the driving forces of the modern world. We are surrounded by it every waking moment of every day. Everywhere we go and everything we do, there is someone marketing to us....

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Technical Terms Explained – Gray is a colour

Just recently I’ve been working with a client who needed to a booklet by the cheapest means they could so they elected to print the majority of it in black in white. To be helpful...

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Variable Data Printing – the simple tool to personalise your marketing

Looking for a way to make a marketing material have that personal  touch? A personal  touch that will make the recipient more likely to read it, giving you a powerful way of connecting with them....

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The many uses of Personalisation

Personalisation in what you do as a business is a powerful tool. It about making the customer feel that they are a person to you and not just another ‘consumer’. Personalisation is more than that...

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Book terms for the non bibliofile

Books have been around for as long as there has been written language, some 5000+ years. That’s a long time, and something that has been around that long develops it’s own special language or shorthand...

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Book Design for Beginners

In this age of PDF’s and e-books you would think the demand for physical books and booklets will have died. In fact, from what I have seen, the demand is as strong or stronger than...

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