Category :Design

Differences between internet and print design

I am the first to admit that online marketing is the dominant form of advertising these days. I have written articles saying this very point. Printed marketing hasn’t gone away though, and in fact is...

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Understanding Designer Proofs

So you’ve received a proof of your brand new business card or flyer design from us and are not quite sure how it’s meant to look when the job is done. We don’t blame you...

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Design Tips: Questions to ask your designer

Sooner or later a business grows to a point where they need a professional designer to create everything from flyers to product logos. You pay a lot of money for their services and you expect...

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The different types of colours

You may or may not have wondered how printers make all the colours that you can see when they may only use 4 or so colours to do it. You might also have been wondering...

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Tips to simplify designing for both screen and print

It’s been a growing trend these days that designers are only creating for (or only being trained how to design for) electronic media, such as websites and emails. The problem is their clients then hand...

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Simplify your marketing with standardization

When you think about it, the fact that companies like The Warehouse and Pack-n-Save can have multi page mailers in your mailbox week after week, all to the same high quality standard is pretty impressive....

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How do stock art suppliers price their work

So you’ve decided to do a new flyer or book and want to take it to the next level by adding some professional quality photographic images or clip art. However when when you log on...

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Things to know about making labels

So you have decided to put a sticker on your product or work and need to know what you can and can’t do with its design. While modern printing technology means that printing adhesive labels...

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What is die-cutting?

Have you ever gotten a greeting card that has its edge cut around the shape of the artwork, watched a kid peel off those shaped stickers to stick everywhere, seen a fridge magnet in the...

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Staying Big while Going Small – The art of smart longer marketing material design

Now in this age of the digital marketing material, it is easier than ever to put every bit of information in your flyer or brochure as it costs no more to electronically send a 200...

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Creasing and Folding – The different types you can do

We are going to talk about creasing and folding: what is, how we do it, what types can and can’t be done, and how you design for it. The subject can be quite lengthy and...

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Designing for multi page documents

Sooner or later, every business will have to produce a multi page document. It could be product brochure, a catalog, reference manual, etc. You may be struggling at how to put this all together when...

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How to digitally archive your records and papers

While we live in an increasingly digitally driven world, we still get a lot of physical items that we have to hold on to for various practical, legal, and tax requirements. Unfortunately this can quickly...

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Ways to get your flyers distributed

So you have spent the time getting a really effective flyer designed and the money getting it printed. Now comes the big question of how to get it to your customers. This article will be...

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6 design tips to make your flyer zing

Designing flyers seems like black magic to your average person. Unless you have a degree in communication or it’s your full time job, writing a good flyer can be very confusing. What should you put...

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