Use our online designer studio to create your own personalised flyers, business cards, greeting cards and more.Order Now
When it comes to professional printing and advice on your business marketing, we are the team to call! You can call us direct on 04 568 8773 or fill in our quote form.Request a Quote
So you’ve decided to do a new flyer or book and want to take it to the next level by adding some professional quality photographic images or clip art. However when when you log on to a commercial stock supplier, like Dreamstime, istockphoto, Fotoila, or 123rf, you get all these different sizes and prices for the same images and different usage options. You will even see the same image charged at different rates on different suppliers. So you might be wondering how do they work out these prices and what can you do to get the best price.
The first thing to understand is when you buy clip art, you don’t own it, you are simply purchasing a usage licence. That is what you get when you pay your money, the right to use it but only in certain conditions. For instance, most suppliers place a limit on the number of times that image can be ‘impressed’ or printed. It might also limit the size allowed for use on a website, or for how long it can appear on a video and what regions it can be broadcast in. Now for the average small business, you generally don’t have to worry about it as it’s very unlikely they are going to send the lawyers after you if you break the rules slightly, but it does affect the price for what you chose to use and the options you pick. They may also apply different impression limits depending on if you are ‘reselling’ the artwork as in a book or on a coffee mug instead of it being part of advertising. Unless that is your business then again you don’t have to worry about it.
As for the charging of different prices for an image at different sizes, personally I don’t know why they do it but I can take a guess. The larger the image the more uses it can be put to so the more they have to get back on their investment. They can afford to charge a single ‘credit’ for a small web image because they know that something of that small size and low detail is only good in that single use. Were as a print quality image the size of A3 can be used for every type of print and digital work so one someone buys it at that size, so they charge for the lost potential revenues.
So how can you get the best value for your money when looking for stock images?
So here’s been a basic introduction to the reason why stock art costs they way it does and how you can get the best value for you money when you want to use. As always if you get stuck or need advice to really maximise your value from your purchases then talk to us here at Copy Express.