Stuck on You – Adhesive Label Options

Adhesive Labels (stickers) are a very useful tool for your marketing. It is a way of putting your name on the work that you have done in a way the...

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Staying Present after the Job

Marketing is more than just ‘shouting’ your name out to the world and calling people to you with services and products that people want to buy. Marketing is about retaining...

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Fun with folds – How to design for folded marketing material

One of the cool things you can do with printed marketing that will never work on a pdf or website is fold it. It’s more than just greeting cards or...

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Great Places to Find Clip Art for Your Marketing

The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the...

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How to keep track of vouchers

Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being...

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Stop the winters sales slump with smart marketing

Like it or not, winter can be a slow time for a lot of businesses. Days are short, cold and wet;  people don’t want to be out and about when...

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Digital / Wide Format / Offset printing – what are they good for?

One of the occasional questions get asked is what is the difference between the digital types of print systems we offer, our in house digital printing, our wide format printer,...

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Going cheap can cost you more

Everyone has a limited marketing budget. Doesn’t matter if you are just a one person operation or a multinational corporation, everyone has only so much to spend on their marketing...

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Differences between internet and print design

I am the first to admit that online marketing is the dominant form of advertising these days. I have written articles saying this very point. Printed marketing hasn’t gone away...

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Understanding market segmentation

If you have looked at any marketing books, read articles, seen marketing video clips, one of the terms that often comes up, is segmentation. They will go on about how...

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The ABC’s of Paper Sizes, 2018 Update

Back in 2015 I talked about paper sizing and the common formats. Well it’s time to talk about it again and some of the more interesting things that can be...

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Dealing with the Great NZ Summer Holiday

If you look at businesses in New Zealand, you will see that a lot of them close down for the two weeks of Christmas and New Year. With two public...

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Common Questions About Paper

We get asked a lot of questions about different areas about printing. It can be a confusing or somewhat arcane subject matter for those outside the industry. There are a...

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The Rise of Bespoke Printing

If you watch any of the home building or renovation shows that seem to be everywhere, you will have come across the term ‘bespoke’. It was an old english term...

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Understanding Designer Proofs

So you’ve received a proof of your brand new business card or flyer design from us and are not quite sure how it’s meant to look when the job is...

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