Rob’s Revised Quick & Dirty Rules for Creating Marketing

We talk a lot about marketing here on this blog. We also talk a lot about design on this blog too. And things change over time. What worked even five...

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Being prepared for the unexpected in your marketing

As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a...

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Automation and printing, making custom documents the easy way

One of the great advantages of the digital print technology we use, is that every page we print is generated on the fly by the printer so it can be...

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Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have...

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Using Holidays and Events as a marketing tool

Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers...

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PDFs – An almost perfect solution for universal documents

PDF (Portable Document Format) is one aspect of computer technology that you deal with every day even if you don’t touch a computer. More than just the forms you download...

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Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20...

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Applications to run your business when you’re working out of the office

Over the years I’ve posted lists of useful software tools to run your office that’s either free or low cost to use. With the new normal of the COVID-19 world,...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had...

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Robs Handy Tricks – Using Microsoft’s Powerpoint as a quick and dirty design tool

You need to make a quick flyer or business card but you don’t have a desktop publishing application on your computer to make it. It’s a one off job and...

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Is mail relevant for marketing these days?

Post is dying, that’s what everyone is saying. No business mails things now if they can help it, and if they do you get a ‘statement charge’ added to your...

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Stuck on You – Adhesive Label Options

Adhesive Labels (stickers) are a very useful tool for your marketing. It is a way of putting your name on the work that you have done in a way the...

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Staying Present after the Job

Marketing is more than just ‘shouting’ your name out to the world and calling people to you with services and products that people want to buy. Marketing is about retaining...

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Fun with folds – How to design for folded marketing material

One of the cool things you can do with printed marketing that will never work on a pdf or website is fold it. It’s more than just greeting cards or...

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Great Places to Find Clip Art for Your Marketing

The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the...

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