Category :Tips and Tricks

Is your marketing failing in the first 5 seconds?

Improve its effectiveness with the 5+10+15 Seconds Rule Let me ask you some questions. How often do you skip an ad when you watch a YouTube video the second the skip advertising button shows. How...

Read More

Marketing Basics – What is a Loss Leader

This article was prompted by an item in Stuffs Prosper section ‘There’s often a simple, creative solution to your sales problem.’ In this they cite an example of a coffee shop near a popular surf...

Read More

Marketing Basics – 10 Questions you should be asking of your marketing

Marketing isn’t easy for a business to manage. Unless you have people who have been trained in the profession of marketing, how do you know the marketing you are planning to do is going to...

Read More

Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...

Read More

Robs Handy Tricks – Using Microsoft’s Powerpoint as a quick and dirty design tool

You need to make a quick flyer or business card but you don’t have a desktop publishing application on your computer to make it. It’s a one off job and you don’t want to buy...

Read More

Going cheap can cost you more

Everyone has a limited marketing budget. Doesn’t matter if you are just a one person operation or a multinational corporation, everyone has only so much to spend on their marketing and so wants to get...

Read More

Common Questions About Paper

We get asked a lot of questions about different areas about printing. It can be a confusing or somewhat arcane subject matter for those outside the industry. There are a several that get asked time...

Read More

Understanding Designer Proofs

So you’ve received a proof of your brand new business card or flyer design from us and are not quite sure how it’s meant to look when the job is done. We don’t blame you...

Read More

Things you need to do to ensure to get the best from Copy Express

We like to think that we give pretty great service here at Copy Express. Our focus of being a ‘business partner’ to you and not just treating you as another job means that we try...

Read More

Do you still need Business Stationery in the internet age?

This month we are talking about how business stationery can be a really useful marketing tool for any business. I can already hear about half of you saying ‘What is the point of even worrying...

Read More

Robs List of Free Stuff 2017 Edition

As a designer working in the small business end of the marketplace, I’ve come to realise that most people don’t have a lot of money to spend on marketing. So over the years I’ve built...

Read More

Being prepared for the unexpected in your marketing

The simple fact of business is that no matter what you do, you operate at the mercy of forces outside of your control. Suppliers might go out of business or drop product lines you rely...

Read More

Are you prepared for the Summer Holidays?

The last thing you want to think about is things like the summer break while you are still trying to get ready for Christmas. This where you are very much mistaken. The change in people's...

Read More

Dealing with Big PDFs

We print and copy a lot of architectural and engineering plans here at Copy Express. Most of our clients come to us to get them printed because while pdfs are great to send around to...

Read More

How can NCR books work for you?

NCR (No Carbon Required) books are one of the more interesting things we produce for our customers. We see them used still today where people use them to create recipes, invoices, work logs, and all manor...

Read More