Category :Business

Being prepared for the unexpected in your marketing

As the recent COVID-19 outbreak has shown, the simple fact is that no matter what you do, you operate at the mercy of forces outside of your control as a business. Changes in how you...

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Social Media Tips for the Time Poor

We live in an age where social media can sweep people to the presidency and destroy businesses by a mistaken post going viral. To stay on people's ‘radar’ you have to pop up in their...

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Using Holidays and Events as a marketing tool

Holidays are one of the reliable areas you can tie marking too. Everyone is relaxing and generally more willing to spend more than normal. Many of them have become markers of various activities that people...

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Selling You – using the personal factor to grow your business

According to Statistics New Zealand as of February 2018 there were almost 535,000 businesses operating in New Zealand. Of that number about ~519,000 (97%) of them had less than 20 employees and 374,500 (70%) had...

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Applications to run your business when you’re working out of the office

Over the years I’ve posted lists of useful software tools to run your office that’s either free or low cost to use. With the new normal of the COVID-19 world, where everyone is currently dealing...

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Doing business in the COVID-19 world – A perspective from us at Copy Express

At the time of writing this item, New Zealand has just survived nearly two month of the COVID-19 Alert Level 4 & 3. Like most of you we have had major disruption to our day...

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Stuck on You – Adhesive Label Options

Adhesive Labels (stickers) are a very useful tool for your marketing. It is a way of putting your name on the work that you have done in a way the normal printing or packaging can...

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Staying Present after the Job

Marketing is more than just ‘shouting’ your name out to the world and calling people to you with services and products that people want to buy. Marketing is about retaining those people after you have...

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Fun with folds – How to design for folded marketing material

One of the cool things you can do with printed marketing that will never work on a pdf or website is fold it. It’s more than just greeting cards or A4 brochures folded into thirds....

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Great Places to Find Clip Art for Your Marketing

The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the right image that tells a...

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How to keep track of vouchers

Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being used. Clients are prepaying for...

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Stop the winters sales slump with smart marketing

Like it or not, winter can be a slow time for a lot of businesses. Days are short, cold and wet;  people don’t want to be out and about when they can be warm and...

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Preventing external forces changing how people reach you

Recently Copy Express has had a lot of work come in for business cards and stationery thanks to Vodafone discontinuing support for email for their clients. Business which had a ‘@clear.net.nz’, ‘@paradise.net.nz’, etc email address...

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Gift Vouchers – Sales you get pre-paid for

Gift vouchers are one of the many useful tools a business has to promote themselves to new customer and retain existing ones. They are low cost to produce and sell themselves. They don’t have to...

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Does your business experience cycles?

Every business has cycles or seasons where demands for goods and services change over the year. In fact many businesses have different cycles of different lengths and even have several cycles running together. A holiday...

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