Category :Direct Mail

Is mail relevant for marketing these days?

Post is dying, that’s what everyone is saying. No business mails things now if they can help it, and if they do you get a ‘statement charge’ added to your bill. The kids born in...

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Variable Data Printing – the simple tool to personalise your marketing

Looking for a way to make a marketing material have that personal  touch? A personal  touch that will make the recipient more likely to read it, giving you a powerful way of connecting with them....

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The many uses of Personalisation

Personalisation in what you do as a business is a powerful tool. It about making the customer feel that they are a person to you and not just another ‘consumer’. Personalisation is more than that...

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Is Mail Dead?

If print is changing, then it is fair to say that mail is changing faster!  With the recent announcement of the closure of the Petone Mail Centre, increases in postal rates (if you think that going...

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Design Tips & Tricks: Design a direct mail piece

We have talked about Direct Mail no doubt wetted your appetite for it, now come the question on how to design material to make the best use of it. What may surprise you is that...

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Technical Terms Explained: The Ins and Outs of Permit Post

We all get letters with the mark saying Permit Post instead of a stamp. I bet you have wondered about it once or twice as you open your mail. I also bet you never thought...

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Design Tips For Mailbox Marketing Material

Since I've been talking about doing Mailbox Marketing this month, this would be great time to talk about how to design for this method marketing. While I've already covered many things you need to know to...

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Mailbox Marketing Options

Every Tuesday and Saturday we get a stack of flyers and catalogues dropped in to our mailboxes. In this age of SMS texts and email, it seems to be the only thing that mailbox is used...

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When to Time your Flyer Promotion

Flyers: we get them in the mailbox every week, and most of the time they go straight into the rubbish bin. So many of them that we don’t pay attention to them. You are spending...

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What’s the Most Important Part of the Flyer?

When designing a flyer - especially one that is trying to sell something, most business owners and designers make a critical failure. It's easy to think that the most important part of the flyer is...

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Folded Brochures

The most common type of folded brochure or flyer we create is the good-old-fashioned tri-fold. An A4 page folded into three sections, usually with one flap being folded between the others (known as a "C-Fold"...

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