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We all get letters with the mark saying Permit Post instead of a stamp. I bet you have wondered about it once or twice as you open your mail. I also bet you never thought that it could be part of your tool set to market your business to clients in a highly responsive and cost effective way. It’s not just for the big corporations but small business too. Let me tell you about Permit Post and what it can do for you.
In the simplest sense, Permit Post is a deal you get with New Zealand Post where you get a cheaper postal rate by providing mail that meets a very rigorous set of standards. It’s part of a group of mailing options called Bulk Mail which allow bigger companies to reduce the cost and simplify the process of sending mail out to people. What a lot people don’t realise that smaller businesses can make use of it too, through a Permit Post provider like us here at Copy Express.
When you mail out several hundred letters,there are lot of hidden costs you may not ever think about. Stamps are an obvious cost, but there is also the cost of someone putting them on each envelope. You can use prepaid envelopes, but they still work out as or more expensive than buying standard envelopes and stamps to put on them. If you aren’t using window envelopes then you have to print address labels and stick those on too, or write the addresses by hand, which is more valuable time consumed. Did you also realised that most normal mail ends up going through a persons hands at some point in the delivery process which adds to the time it takes to reach it’s destination, whereas permit post is machine sorted so has a shorter travel time.
So what do you need to do to make use of Permit Post as a small business? There are a lot of things actually but going through us at Copy Express will take care of a lot of it. These are the key things to know.
Because of all the requirements we strongly recommend that you allow plenty of time for the process to happen – especially the first time. No matter what, there is a limit on how fast we can process a Permit Post, and the more work we have to do to make enough addresses pass the requirements the longer it can take. We generally won’t start production of the printed material until we are sure that you will be able to get the best rates for your mailing. This is where pre-planning your advertising campaign pays off. As a general rule of thumb allow up to 5 business days for preprocessing of the addresses the first time, and add 3 days for the actual delivery on top of the time it will take to print the material.
Here’s the process for a typical Permit Post job.
The answer is a resounding yes. Modern marketing is all about making a personal connection to your client and responding to their needs. With finely focused advertising using the power of direct mail combined with the simplicity and economy of Permit Post, you will get the responses you want to help your business grow.
If you would like to give Direct Mail a try please phone us on 04-568-8773 and book a free consultation. We’d be happy to discuss your marketing plans with you and tell you if we think Direct Mail is a good fit for your business. We can help with the ENTIRE process from the overall strategy (integrating with your other marketing activities), designing the piece, printing and sending the mail. We are experts at creating personalised direct mail pieces that help boost your business.