What’s the Right Size for your Flyer?

Posted on March 11th, 2013 | Tags: Design, Flyers

Flyers are effective way of promoting your business to the greater marketplace. The challenge is to pick one that is the right size for the job. Too big and you’ll be paying for printing you aren’t using, too small and everything will be so cramped that people won’t be able to understand it. So what size is the right size for you need get across to customers?

A3 (twice the size of A4)

A3 flyers are normally given to customer folded down to an A4 or smaller. Great for situations where you need to give a lot of information to a customer but don’t want to give them a booklet. It is also useful where you want a single full image to give a big wow factor. The only limitation is the cost factor as printing this size limits the number of flyers we can print per impression. The common use is for map or plan style information sheets or product ‘pinup’ images.

A4 (standard paper size)

A4 flyers are sometimes given to customers as a flat item but more often folded to A5 or DL. When you need to give a good amount of information that you want your customers to read, or when it is feeling like a letter to them, A4 is the way to go. Cheaper to produce than a A3, in bigger runs, we can do two sides of an A4 for less than a single sided A3, it’s a good trade off cost to working space. The down side is that you really need to fill up that space or it will look empty and half hearted. Most often we print A4 in the form of personalised (direct marketing) flyers or as brochure containing multiple products or offers.

A5 (half an A4)

A5 flyers, are great trade off between the space of an A4 and the cost effectiveness of an A6 (¼ A4). They give you the room to fit good amount of information but aren’t too big to give out flat to people. We use the A5 when people need a format that supports big colourful images but still fits that important information for a customer. Common uses are for product information sheets, flyers with a tear off voucher, or brochures listing multiple deals.

DL (a third of an A4)

DL flyers are only slightly smaller in area to an A5 and have the same flexibility as that size. The only limitation of the format is that some layouts and art that looks good on the ‘A’ sizes look strange in DL unless rebuilt for that format. Again the uses are the same as the A5.

A6 (a quarter of an A4)

A6, aka postcard size, the smallest of the standard flyer sizes. Cheap to produce and able to still have an impact, the only problem is when the flyer is this small there is only so much information you can fit before it becomes cramped. A6 is best suited where you need to reach a lot of people with a single idea/product for a low per unit cost.

Other sizes?

Yep, you can do other sizes, as long as it fits within an A3 sheet size you can have any format you want. Some people use the business card size (55x90mm) for an ‘in the wallet’ advertising or either cut an A4 or A3 to an odd proportion to stand out from the crowds. Talking to us at Copy Express we can come up with a whole range of interesting sizes and folding formats to give you visual impact at a cost effective price.

When you are ready to do the next round of marketing and you’re not sure which way to go, then call us. Here at Copy Express use marketing a lot, you’re reading some right now, so we know what works for the job that needs to be done. We are happy to quickly discuss things over the phone and email, or book a time with us and we can discuss it at length to come up with the right format for the job.