How to keep track of vouchers

Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being...

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Specialised Finishing

Did you know that you don’t have to have just boring paper and card cut into rectangular shapes. You can have all types of coatings put on to it to...

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Time to Be Social – Thoughts on Social Media Platforms and the Small Business Person

Social media is the place where you have to be these days, tweeting on Twitter, posting on Facebook, sticking pins in Pintrest, rolling through Tumblr or snapping on Instagram. There...

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Common Graphic Formats and What They Are Good For

It has happened to all of us, we take a photo or pick an image off the internet to use for our business and when we print it out it...

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RGB vs CMYK – the 7 primary colours

The Primary Colours, the three colours you use to make every other colour you see.  The trouble is, which three primary colours do you mean. You may have been taught...

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Rob’s List of Free Design Stuff.

As a designer working in the small business end of the marketplace, I’ve come to realise that most people don’t have a lot of money to spend on marketing. So...

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How to get better cellphone photos for printing

These days everyone has a cellphone on them that can take pretty good photos that you can use for marketing. The trick is not taking “pretty good,” you want to...

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5 Marketing to-do’s for the Summer Holiday

The Christmas / New Year break. The two to four weeks where a lot of businesses shut down completely and relax. Well, if you are a big business that is....

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Explaining Digital Photo Terminology

We have talked about digital photography several times in the blog over the years. While we have done our best to keep the technical terms to a minimum, and explain...

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Just In Time Printing – Doing Smaller Runs More Often

Not so long ago printing was a labour intensive time consuming process. Laying out documents by hand, etching printing plates, print and letting the ink dry on the page, doing...

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Great Places to Find Clip Art for Your Marketing

The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the...

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6 Common Issues When Getting Graphics for Printing

Being a printing company that works with a lot of small businesses, we get a lot of work done by people who are not professional designers. This is fair enough...

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Plan for summer NOW!

It’s October. Things are starting to get busy for everyone. Daylight Savings has started so people are spending more time outside while it’s light. The weather is starting to get...

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Fun with folds – How to design for folded marketing material

One of the cool things you can do with printed marketing that will never work on a PDF or website is fold it. It’s more than just greeting cards or...

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The A B C’s of Paper Sizes

Why is A4 smaller than A3 paper? Why is there a still a Foolscap refill pad size for school? Why does the printing company squash my flyer or not print...

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