Looking at marketing for 2017

It’s been a interesting year for all of us, especially in November when windy welly got shaken up a bit and we are still feeling the after effects four months...

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Robs List of Free Stuff 2017 Edition

As a designer working in the small business end of the marketplace, I’ve come to realise that most people don’t have a lot of money to spend on marketing. So...

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Being prepared for the unexpected in your marketing

The simple fact of business is that no matter what you do, you operate at the mercy of forces outside of your control. Suppliers might go out of business or...

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How do stock art suppliers price their work

So you’ve decided to do a new flyer or book and want to take it to the next level by adding some professional quality photographic images or clip art. However...

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How to get cheaper the postal rates

You might be wondering why we would even be talking about postal rates in this day and age. With every business  pushing you get your invoices and bills by email,...

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Are you prepared for the Summer Holidays?

The last thing you want to think about is things like the summer break while you are still trying to get ready for Christmas. This where you are very much...

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Simple Rules to Make Your Flyers More Useful

So you’ve chosen to design a flyer that can be used in any marketing situation at a moment's notice. The question is what do you include to still make it...

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Make Your Flyers Do More Work for You

Flyers - those little bits of paper and card you fire out to customers to tell them about you and what you do. You fire them out to peoples’ mailboxes...

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Copy Express in the numbers

You may not realize how impressive the equipment is that we use to print all your marketing material. So I thought this month I would just show you the numbers...

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Easy Ways to Make Calendars and Wall Planners

So you decided that you want to sent out a personalised gift that people will use all year round, a calendar or wall planner. Now you might think it would...

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A Simple Guide to How Public Holidays Work

Surprisingly enough, one of those little things that can trip people up when planning marketing is the public holiday system. While we all look forward to it, most people don’t...

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1 Step Year Long Promotion

You might have guessed by looking at the title and graphic of this article that I’m going to be talking about calendars and wall planners as promotional tools. I bet...

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Unintrusive customer retention

This article is for the tradies out there; the guys and gals who fix electrical system, install heating, unblock toilets, build gates, replace windows, and repair tv’s (everyone else -...

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Things to know about making labels

So you have decided to put a sticker on your product or work and need to know what you can and can’t do with its design. While modern printing technology...

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What is die-cutting?

Have you ever gotten a greeting card that has its edge cut around the shape of the artwork, watched a kid peel off those shaped stickers to stick everywhere, seen...

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