Category :Technical

Mailbox Marketing Options

Every Tuesday and Saturday we get a stack of flyers and catalogues dropped in to our mailboxes. In this age of SMS texts and email, it seems to be the only thing that mailbox is used...

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Getting your prospects to beg for you to sell

One of the mistakes that most people make in advertising is that they assume that their prospect is ready to buy NOW.  Discounts, specials and limited time offers are all aimed at the prospect who...

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Getting your prospects to beg for you to sell

One of the mistakes that most people make in advertising is that they assume that their prospect is ready to buy NOW.  Discounts, specials and limited time offers are all aimed at the prospect who...

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Lets talk about Online Printing Companies

We have seen those companies on TV or in the banner of the websites we visit - the online based printing companies. They offer you painless printing, just upload your files or use their templates...

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Fun with Finishing

What is Finishing and why would it be of interest to you I hear you asking. Well finishing is the term printers use to describe any work done to an item after it has been printed....

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Desktop Publishing Tools

Microsoft Office Standard is a great application suite and can do a lot of things well, but desktop publishing is not one of them - I’ve talked about the problems that Office has have here and here. This...

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The Year in Review – The Five Coolest Things I’ve done

Another year is over and now the summer holidays have started. Now it is time to relax and not think about business for a couple of weeks. Instead I want to talk about the five coolest...

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Stuck on labels

As highlighted in The Year in Review - The Five Coolest Things I’ve done beer bottle labels is one of the cool things we have done this year. Why would this be cool?  A label is a...

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Technical terms explained: Fonts, Typefaces, and other wordy matters

Fonts, font families, typefaces, weights, serif, sans serif, points, em & en sizing, headline and body faces, glyphs, dingbats. What do those strange terms that have to do with putting words on to a printed...

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Colour is in the eye of the beholder

We do a lot of colour printing, and I do mean a lot, and the quality of what our machines produce is very high. Occasionally we do get someone who says 'but it didn't look...

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DPI and why you should care

DPI, you hear the term bandied about everywhere from cellphone screens, digital cameras and of course printers. In the simplest terms dpi stands for Dots Per Inch and it used to describe how detailed an...

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Calendar and Wall planner formats

Calendars and Wall Planners, yep we do them and we can print you 1 or 500 of them. We have ready made templates for the most common formats so we can take your art and...

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The weighty matter of GSM

So you’ve sent an email requesting a quote for a brochure or a flyer and we give you the price back describing the paper as a number followed by gsm.  Now you might be wondering...

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When printing goes bad: Word tries to save space

Microsoft Office is a good application suite, it can do many things and for most people, it’s all they will ever need to make their life work. It is not designed to be a replacement...

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Coated vs. Uncoated Paper

If you have contacted us about doing printing, you will get a quote back about the job and how it’s going to be printed, often including the term coated or uncoated paper.  What does it...

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