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As a designer working in the small business end of the marketplace, I’ve come to realise that most people don’t have a lot of money to spend on marketing. So...
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These days everyone has a cellphone on them that can take pretty good photos that you can use for marketing. The trick is not taking “pretty good,” you want to...
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The Christmas / New Year break. The two to four weeks where a lot of businesses shut down completely and relax. Well, if you are a big business that is....
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We have talked about digital photography several times in the blog over the years. While we have done our best to keep the technical terms to a minimum, and explain...
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Not so long ago printing was a labour intensive time consuming process. Laying out documents by hand, etching printing plates, print and letting the ink dry on the page, doing...
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The old saying ‘That a picture is worth a thousand words’ is very apt for marketing. A lot of the interest and impact from marketing comes from having just the...
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Being a printing company that works with a lot of small businesses, we get a lot of work done by people who are not professional designers. This is fair enough...
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It’s October. Things are starting to get busy for everyone. Daylight Savings has started so people are spending more time outside while it’s light. The weather is starting to get...
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One of the cool things you can do with printed marketing that will never work on a PDF or website is fold it. It’s more than just greeting cards or...
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Why is A4 smaller than A3 paper? Why is there a still a Foolscap refill pad size for school? Why does the printing company squash my flyer or not print...
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This article is result of the lovely Tracey, the smiling face of Copy Express, getting married this month. Over the last year I’ve watched her plan for every little part...
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So you have a big event coming up and you need to design all the stuff for it, from invites to posters, place settings, thank you cards, programmes, seating charts,...
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Paper, the life blood of the printing industry. Coated and uncoated, matte, silk, gloss, boards, card, translucent, plastics, raw and recycled, digital, off-set, laser; we bandy about these terms while...
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One of the challenges of marketing in the 21st Century is making it memorable. I’ve talked about this challenge in many of my other marketing articles. Put simply, people have...
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I’ve said it before and I’ll say it again. No piece of paper or product should ever leave your business without your details on it. Why? Because you want people...
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