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In this competitive marketplace, a business must constantly promote and market themselves to stay competitive. This can be expensive and time-consuming to plan, design and run. What if I told you there is a great way to setup up a marketing device, you only have to set-up once a year that gives you 365 days of promotion.
We are talking about calendars and wall planners. Now you might be letting out a groan about this idea. We have all seen the ones that that turn up in your mailbox, generic and boring. That is the biggest issue with the traditional ‘branded’ calendar and wall planner is that they are so generic. They are a mass produced item with a space for the overprinting of a business’s details, usually in black only, and quite often not even designed for the New Zealand marketplace. This is why they don’t work: because they don’t sell the business that is paying for them.
It doesn’t have to be like this. I am going to show you how to make a calendar or wall planner not only make the recipient want to hang them on their wall but sell you every day of the year.
Wall planners work much the same as calendars. The key difference is that you trade off advertising space for price. A single sheet of paper or card is always going to be cheaper to make than a set of stapled pages, but you won’t have the room to do as much customisation.
Some other points to remember about calendars and wall planners
Now you know what a calendar or wall planner can do, how do you go about setting one up? In short see us at Copy Express. We have ready-made templates for the common formats of calendars with all the holidays and other important information marked. What you supply is up to you. It can be as simple as just your business card; it can be as much as a list of dates, logos, images and promotional information. This is what makes a Copy Express calendar/planner stand out over the generic ones: the flexibility to make up a product that suit your needs, so see us at Copy Express about investing in a promotion that can last for 365 days.