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It’s been a long series of posts covering all aspects of gift vouchers/cards and now we are in the home stretch, how to create your own. This article will cover the practical side of designing...
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Part 4 - What do you need on your Gift Voucher and Card You’ve reached the penultimate part of our five week series of articles on gift cards and vouchers. We’ve covered the research on...
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Part 3 - Making Gift Vouchers Work for You We have talked previously about the untapped revenue potential of gift vouchers (part 1 and part 2.) The next stage is deciding how to integrate it...
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Part 2 - Are gift vouchers right for your business? Before leaping in to see how to implement gift vouchers in your business we will focus on the more fundamental question: it’s it right for...
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Part 1 - Do people really use gift vouchers? Look in your wallet or purse. Do you have a gift card or two sitting in there? How long has it been sitting there, maybe so...
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Gift vouchers are one of the many useful tools a business has to promote themselves to new customer and retain existing ones. They are low cost to produce and sell themselves. They don’t have to...
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Gift voucher are a great way of getting new customers and renewing contacts with old ones. But not much thought is put into how to track how they are being used. Clients are prepaying for...
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Marketing, it’s one of the driving forces of the modern world. We are surrounded by it every waking moment of every day. Everywhere we go and everything we do, there is someone marketing to us....
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Just recently I’ve been working with a client who needed to a booklet by the cheapest means they could so they elected to print the majority of it in black in white. To be helpful...
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When people think of Gift Vouchers they usually think of the chequebook style tear off ticket or the programmable swipe cards. The all look the same, they all work the same, they are dull dull dull....
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Looking for a way to make a marketing material have that personal touch? A personal touch that will make the recipient more likely to read it, giving you a powerful way of connecting with them. A...
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With Mother’s Day coming up we thought it would be good to talk some more about Gift Vouchers and how they can help your business in so many ways. If you haven’t already I would recommend reading...
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Gift vouchers are a different kettle of fish to your normal flyer or stationery because they are usually a form of legal tender for your business. People are going to pay you money for a...
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Gift vouchers are everywhere these days. Stand in any checkout line and you see the 'loadable' plastic cards. Gift vouchers aren't just for big companies, they are for anyone who supplies goods or services and...
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