\nThe\n new year is in full roar already and many business are thinking about \ntheir marketing plans for the year. If you have questions on your \nmarketing plan please email then in and we will try to cover them in a \nfuture column. This month I will cover a selection of smaller points \nand ideas that may have not been completely covered in previous articles\n – each one could be a bigger article, so let me know what peaks your \ninterest and we\u2019ll cover it in more depth another time. Here are 6 \nideas to tease you into something new:<\/p>\n\n\n\n
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I recently got an email from an online business that have purchased from on a regular basis. I had not bought anything from them for several months so out of the blue they sent me a gift voucher to spend with them. The amount was only $10, time to use it was limited, and they had a minimum spend limit. Yet despite the conditions I’m still going to use it. \u00a0You can also bet I’ll end up spending much more than what they ‘lost’ in profit by giving me the voucher, so they make a decent profit from giving me the voucher. So why not have look at the clients you’ve not seen in a while and try the same method with them, you’ll could be surprised. \u00a0We call this general strategy \u201ccustomer reactivation.\u201d<\/p>\n\n\n\n
We\u2019re\n keen on Direct Response Marketing here, but your customers and \nprospects are not always ready to buy just because you are ready to \nsell. It is important to think through the buying process that a \nprospect goes through and see if you can inject yourself into this \nprocess BEFORE they are ready to make a buying decision. Real Estate \nagents do this (well – the good ones that we work with do) through Just \nListed flyers (peaking your interest about what is available on the \nmarket), Just Sold flyers (\u201cOoh – the Smiths just sold their house – I \nwonder how much they got – we\u2019ve been thinking about moving so maybe now\n is the time\u201d) and Free Appraisals (people selling a house are usually \n\u201cjust curious\u201d before they are ready to list). Using a free report \noffer or something similar to get your prospect to put their hand up and\n get on your mailing list now is an important part of building a sales \nfunnel.<\/p>\n\n\n\n
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One of the reasons why we run a variety of articles and specials in our newsletter is so that you can see the full variety of work that we do. \u00a0Sometimes we hear that a customer buys business cards from us, but letterhead from another printer because they didn\u2019t know that we did that. \u00a0It\u2019s important to communicate regularly and often with your clients so that they know they can come \u00a0to you for a wide range of needs. \u00a0You can use email \u00a0newsletters (like this,) printed newsletters, new \u00a0customer \u201cwelcome\u201d packs and follow-up direct mail. \u00a0There are hundreds of ways. \u00a0We can help you set up any of these.<\/p>\n\n\n\n
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Designing\n marketing can be a complex and challenging task. Planning what you \npromote, figuring out the costs of doing it, working out how to promote \nit, what it should say, when it would work best – it can be a daunting \ntask. This is why the big companies hire those very expensive \nadvertising agencies. As a smaller business you don’t have that sort of\n budget so you have to do it yourself. The risk is that you spend so \nmuch time looking at it that you become ‘blind’ to the details of what \nyou are doing and miss out vital details or make mistakes. So get \nsomeone in to have a look at it with fresh eyes long before you roll it \nout. Why not even talk to someone before you start, to test ideas and \nget feedback to know that it will work. At Copy Express we often do that\n for our customers, from quick picking of our brains to full marketing \nconsultations.<\/p>\n\n\n\n
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It’s\n very easy to put a little bit of marketing every part of your business \nwith only a little investment. It goes well beyond branded stationery. \nDo you put things into bags or ship things in boxes, then why not seal \nthem with sticker carrying your brand and contact details. If you \nservice equipment, then branded service card or sticker attached to the \nequipment will remind them who to call when time to do it again. Selling\n a big ticket item, then why not include a voucher to get a discount on \nthe first consumable or servicing. Turn your business card in to \nquotation form or promotional voucher so that they have a reason to call\n you again. These are just four examples of what you can do for low cost\n and effort to promote yourself. At the end of the day you need to see \nEVERYTHING you do as a marketing opportunity – think through your ENTIRE\n business and ask how can you enhance your image and awareness through \nthat aspect.<\/p>\n\n\n\n
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This\n is a powerful tool for marketing that a surprising numbers of people \ndon’t seem to use for their business. The process is simple enough, find\n business that relates to yours but doesn’t overlap then work an \nendorsement deal with them. It’s powerful because people often rely on \nrecommendations for services and products, so to be given it by a \nbusiness they already trust is a great motivator to try them. The \nclassic example would be a hairdressers who cross promotions with a \nbeauty salon and masseuse. All three are in the beauty and well being \nmarketplace but each of them has their own unique area. This cross \npromotion can be as simple as just having flyers or catalogues of the \nother business on their counters, it can go as far as promotional \npackage deals.<\/p>\n\n\n\n
That’s all for now. These are just some of \nthe simple things you can think about for your marketing over the coming\n year. If you want to look at using any of these, why not give us a call\n at Copy Express and I’ll be happy to talk about it more.\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
The new year is in full roar already and many business are thinking about their marketing plans for the year. If you have questions on your marketing plan please email then in and we will try to cover them in a future column. This month I will cover a selection of smaller points and ideas … Continue reading “Marketing Advice Grab Bag”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/833"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":3,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/833\/revisions\/1528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}