You might have guessed by looking at the title and graphic of this article that I\u2019m going to be talking about calendars and wall planners as promotional tools. I bet you are saying why bother, everyone has computers and smartphones theses days and use those to keep track of things. Yet most of us still have some sort of paper planner or calendar on a wall or a fridge and use it to mark off school activities or other events. \u00a0It\u2019s used year-round \u00a0in one way or another and you should be using it as another tool in your marketing arsenal.<\/p>\n\n\n\n
Now I\u2019m not going to cover a lot of the basics of what calendars should do as I\u2019ve covered here in the article 365 days of advertising<\/a> . I\u2019ve also covered the types of calendars and wall planners in the article Calendars and Wall planner formats<\/a>\n . Jump and have a look at those to get the basics if you have never \nthought about calendars before or need a refresher as I\u2019ll be building \non those for this article. Having\n sold you on the idea of printing a calendar or wall planner to promote \nyour business, the next is question is what type should you be looking \nat doing? Well here\u2019s a few simple things to consider at the very start:<\/p>\n\n\n\n Answering\n those questions will help you pick the right solution for the job. If \nyou are planning a mass marketing item, especially if you want to \ndelivered as part of the weekly advertiser deliveries, then a single \nsheet A5 or DL flyer fridge calendar or a folded wall planner is going \nto be far more cost effective than delivering ones that have multiple \npages. If you want to include relevant event or marketing information \nthen you have to look at doing the larger sized wall planners or multi \npage calendars units that have the space to fit more details. Looking \nfor personalized designs, then one way is to have just the cover of a \ncalendar with the personal information and leaving the internal parts \nmore generic. If you are targeting businesses then a desk calendar or \nwall planner is more useful, while for homes bright picture rich multi \npage or fridge magnet calendars have the draw.<\/p>\n\n\n\n Another thing\n to ponder is breaking outside the standard formats, something that Copy\n Express specialises in. We have done all manner of interesting designs \nfor customers, from 12 month colouring in callenders to a rotating \ntrifold calendar that is supplied folded so you can send mail it out \nwith a single kiwi stamp and not even having to worry about the envelope\n as the delivery address is printed as part of the design. Or have \nfolded single sheet pocket calendar that\u2019s small enough to fit into a \ncredit card slot of a wallet or purse and still has your business card \ndetails on both sides when folded up. These are just a few ideas to make\n your material more practical and cost effective for that one step year \nlong promotion. You might have guessed by looking at the title and graphic of this article that I\u2019m going to be talking about calendars and wall planners as promotional tools. I bet you are saying why bother, everyone has computers and smartphones theses days and use those to keep track of things. Yet most of us still … Continue reading “1 Step Year Long Promotion”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/807"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=807"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/807\/revisions"}],"predecessor-version":[{"id":967,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/807\/revisions\/967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Following on from the answer of the \nintro paragraph, the reason why you would use calendars and wall \nplanners is that it\u2019s marketing material that people hold on to for a \nyear. This is why you see them used by so many professionals that only \nsee their customers on an infrequent basis. Professions as wide ranging \nas Insurance companies to auto repairs use them because they want their \ncustomers to keep their brand in mind, even if it\u2019s just in the \nbackground. This is a very powerful form of unintrusive customer \nretention, which I talk about in more detail here<\/a> . This is what you need to keep those customers coming back to you and not the first person they find doing a net search.<\/p>\n\n\n\n
We will wrap this up for now, but if we have whetted\n your appetite enough for these cool marketing tools then contact us at \nCopy Express today and we can help you turn them into something to grab \npeople’s eyeballs and keep your businesses name in the back of their \nminds for a whole year.\n\n<\/p>\n ","protected":false},"excerpt":{"rendered":"