{"id":77,"date":"2013-10-15T03:20:54","date_gmt":"2013-10-15T03:20:54","guid":{"rendered":"http:\/\/localhost\/copyexpressold\/?p=77"},"modified":"2020-04-22T04:08:11","modified_gmt":"2020-04-22T04:08:11","slug":"connect-with-your-customers","status":"publish","type":"post","link":"https:\/\/www.copyexpress.co.nz\/blog\/connect-with-your-customers\/","title":{"rendered":"Connect with your Customers"},"content":{"rendered":"

In the modern marketplace, no matter what line of work you are in there will be competition for customers. It can take a lot of work to get new customers, but it can also take a lot of work to keep them. Customers need to be cared for, given the personal touch, shown how important they are to you. If you don\u2019t do this, they will go to someone else because 9 times out of 10, people don\u2019t just buy on price but on how they are treated. The question is: how can you show your customers that you consider them important but in a way that is easy to do and will not cost you a ton of money?<\/span><\/p>\n

One way to do it is with custom greeting cards. I\u2019m not talking about those cheap bulk packs of cards you get at stationery store but ones designed by you with a personalized message to each of your customers.<\/p>\n

One thing we have found is, the cost of printing greeting cards with us can be as cheap, if not cheaper, than buying generic ones from the shops – with the bonus of the personal touch.<\/p>\n

Why get custom greeting cards made?<\/span><\/h3>\n

It will promote your business by putting a human face to your brand; after all, we deal with people not companies so showing them the people they deal with will make them more connected to you. Use it as a flyer in disguise, by including some special promotional deal exclusive to only existing special clients. Get your clients excited about a new product range or member of staff, because excited clients are interested clients and interested clients are more likely to purchase.<\/span><\/p>\n

<\/b>What can you do to make it more effective?<\/span><\/h3>\n

One of the simplest steps is to personalise each one for each customer. It can be as simple as adding their first and\/or company name. Going further, you can thank them for something they bought from you. If you have different agents who each have their own area or group of clients, it\u2019s only a little more work to personalise each agent to each of their clients. If you want to figure out a way to make it more personal, then why not have a chat with us at Copy Express – we\u2019re experts at that techy stuff that drives many others mad.<\/span><\/p>\n

<\/b>When should you do it?<\/span><\/h3>\n

Seasonal events are a great time to connect to people. Traditionally the Christmas card is the greeting card people think of but it doesn\u2019t just have to be at that time. While there are seasonal events\/public holidays, you can do it at any time of the year. If you have a season where work traditionally picks up (or drops off), then sending your existing client a card a couple of weeks before it starts is a great way of reminding them that they are important to you. Here are some other ways that you can use custom greeting cards:<\/span><\/p>\n