\nLooking\n back over the last seven years I\u2019ve working here at Copy Express, it\u2019s \nhard not to see the massive changes in the both the marketing and \nprinting landscape. The rise of smart-phone and tablet computing, the \ntotal domination of the internet in all parts of society, and the growth\n of electronic marketing eating away at the traditional methods. Is \nthere still a place for printed marketing for modern business? I say yes\n there is and I\u2019ll tell you why.<\/p>\n\n\n\n
Yes,\n the demand for printed marketing material, and printing in area has \nnoticeable shrunk over the last five years. Several of the smaller \nprinting companies that we once competed with are no more, others have \nbeen absorbed by the big companies that have reached down into our \nmarket space in the search for more business. And yet there is more \nprinting being done than ever. Amazon, the company responsible for \npopularizing e-books, has now got 17 physical book stores. There are \nstill weekly supermarket mailers arriving in my mailbox, as is material \nfor the big retail chains. As a printing company we\u2019ve seen an upswing \nin volume of real estate companies flyers and promotional letters over \nthe last couple of years. So what has changed?<\/p>\n\n\n\n
The\n core change is how both companies and us as people perceive the value \nof print. With the internet making it practical for a company to put out\n electronic ads for a fraction what traditional printing costs are. You \nalso have a deeper penetration because that same ad uploaded to a couple\n of advertising providers gives them hundreds if not thousands of \nwebsites where their advertising is served. Couple that with the use of \nmetrics of each users habits on line means that ads are more accurately \ntargeted to potential customers. To me, all of this results in the \naverage person seeing far more ads now than ten years ago, but in a \ndifferent way.<\/p>\n\n\n\n
Print\n on the other hand, because of it\u2019s higher cost and actual physical \npresence now has much more prestige because the company has spent money \nin having it made and delivered to you. Another effect of the shift in \nmarketing demographics is that now you have less competition in the \nmailbox, making what you do to stand out more. The use of spam filters, \nad blocker and anti-tracker software result in the large amount of that \nonline advertising never being seen by customers, where they \u2018have to\u2019 \nlook at it when it\u2019s a bit of paper in their hand. Online material has \nvery limited time and \u2018space\u2019 to fit their message in, where you have \nmore \u2018real estate\u2019 in a physical to better explain your message on a \nflyer. There\u2019s longevity too, as electronic ads only last as long as you\n pay for them to be shown, and if you potential customer doesn\u2019t need \nyour business there and then, then that sale could be gone for good. A \nprinted voucher that has a long promo period and encourages the customer\n to hold on to it for when it\u2019s needed will be put on that fridge \nreminding them of your business. There are several other reason too but\n we cover it in this blog article Is Mail Dead?<\/a> in much more detail.<\/p>\n\n\n\n What\n does this mean to you, the business looking at advertising in the world\n of smartphones and internet televisions. Digital marketing works best \nwhen you need a quick response for a low monetary cost. The value of \nthat marketing is only effective as long as you pay for it to be served \nand is quickly forgotten when stopped. Print marketing has much higher \nmonetary cost, and will always have a smaller reach. The value is, that \nwhen properly designed, it will still be selling to customers long after\n the initial distribution and will give your business extra \u2018prestige\u2019 \nbecause you spent the money to make a physical advertising to them.<\/p>\n\n\n\n Need\n to know how to setup the \u2018One-Two-Punch\u2019 of mixing online with physical\n marketing? Book a meeting with us at Copy Express and we can discuss \nwith you the most cost effective ways of getting your message out there.<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":" Looking back over the last seven years I\u2019ve working here at Copy Express, it\u2019s hard not to see the massive changes in the both the marketing and printing landscape. The rise of smart-phone and tablet computing, the total domination of the internet in all parts of society, and the growth of electronic marketing eating away … Continue reading “Does printing have a future in marketing?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,75],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/747"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=747"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/747\/revisions"}],"predecessor-version":[{"id":951,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/747\/revisions\/951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}