\nThis\n is another in our \u2018odd questions that have interesting answers\u2019 \narticles. In this case it\u2019s asking if you have thought about using your \noffice, reception, and other semi-public spaces as a tool for your \nmarketing. Now the normal answer a lot of you might give is that you do \nhave a few brochures on the waiting area table. You might even a poster \nor two on the walls that came from one of your suppliers. And yes that\u2019s\n a good start, but that\u2019s all it is. So I want to talk about a few ideas\n of how to you can use your public spaces as passive advertising.<\/p>\n\n\n\n
What\n is passive marketing? Simply put, it\u2019s marketing that is not trying to \nsell a product or service, but more focused on presenting of a company \nin a positive light. We have all seen companies logos on the seating \nsignage on a sports ground. They aren\u2019t directly marketing to you but \nyou associate the brand with the sport. For a smaller business, it\u2019s \npresenting a image to people that reinforces what it sees as it\u2019s \ndifferences in the market. You already have the people in the waiting \nroom \/ reception, you might as well reassure them that they have made \nthe right choice in being there. You might be able to sell them extra \nservices or products if you set your space up right. So what areas \nshould you look at to get that extra marketing potential.<\/p>\n\n\n\n
Part\n of this is the original business fit-out of the space. The choice of \ncolours and finishes on the walls, the type of furniture you use, the \nlighting, things like plants and sculptures, all effect how people feel \nand how they see the business when they wait there. This sort of \ndecorating is expensive to do, and can\u2019t be easily changed on a whim. So\n instead look at these areas that can be updated or adapted as the \nbusinesses needs change.<\/p>\n\n\n\n
It\n almost goes without saying that you should have your company brochures \nwithin easy reach of people in your public area. The question is are \nthey effective. Do they sit upright easy to see in a display stand, at \nthe center of a coffee table? Are there copies of them both at the \ncounter and where people sit? Do you have more than just the one style \nof brochure on hand? Are they designed to encourage people to pick them \nup, read them, take them with them? Are there plenty to hand out? If \nthey are provided by a supplier, do they have your company details on \nthem too, even if it\u2019s just a sticker? If your answer is no to any of \nthese question then you are missing out on potential passive \nadvertising.<\/p>\n\n\n\n
Looking\n around the walls, how are they decorated? It doesn\u2019t have to be like \nthe ad posters you have in a supermarket. It can be more indirect and \neither evoke the image of the company that you want the clients to have \nof it, or just show some aspect of what your business does. For example a\n restaurant will have images of the types of meals they serve, and \ndecorations that match the restaurant’s theme. An accounting service \nmight have images of successful business owners, or happy retiree\u2019s \nrelaxing at their holiday home. If your services are more retail \noriented, such as a clothing, then you can have product images up there,\n or \u2018menus\u2019 which list different services. The trick is to put the focus\n on what the product or service does, not the price. Ignoring the fact \nthe prices change, it\u2019s making the price the focus of your business is a\n losing game as there will almost always be someone cheaper that you at \nany point at time. Customers driven by price are the most fickle of all,\n and you want loyal customers who come back so focus on the service \ninstead to build loyalty.<\/p>\n\n\n\n
Do\n you sell add on products or services? A classic example is a beauty \nsalon where they sell the creams, makeup, etc so clients carry on the \ntreatments at home. You don\u2019t have put everything out, a sample \nselection is enough, and you don\u2019t have to put visible price tags in \nfront of everything, it\u2019s more showing people how they can get that \n\u2018wrap around\u2019 service from you. If your business doesn\u2019t carry much in \nthe way of physical items, you can still highlight the add ons with \ntargeted flyers or posters that each focus on a theme or service.<\/p>\n\n\n\n
This\n has been a quick introduction to the concept of using your business\u2019s \npublic spaces to passively market to clients. If you want more ideas of \nhow to advertise without advertising, then why not book a meeting with \nus at Copy Express. We can help you find countless low cost ideas to \npromote your business.<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":" This is another in our \u2018odd questions that have interesting answers\u2019 articles. In this case it\u2019s asking if you have thought about using your office, reception, and other semi-public spaces as a tool for your marketing. Now the normal answer a lot of you might give is that you do have a few brochures on … Continue reading “Is your office a tool for your marketing?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/742"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/742\/revisions\/944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/743"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}