\nIt\u2019s\n been a interesting year for all of us, especially in November when \nwindy welly got shaken up a bit and we are still feeling the after \neffects four months on. As everyone has got over the summer break \/ back\n to school and uni madness I thought it would be a great time to do some\n thinking about what you as a business owner should be considering when \nit comes to marketing now and in the future.<\/p>\n\n\n\n
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No\n way of hiding the fact, the industry as a whole has gone under some \nmajor changes over the last few years. It\u2019s a natural progression, as \npeople’s lives have moved to tablets and smartphones, the need for \nprinted material has shrunk. It doesn\u2019t mean that it has stopped just \nthat its\u2019 nature has changed. Where once it was the medium of cheap \nthrow away advertising, now it\u2019s a format of prestige and impact. So now\n it\u2019s something you should look at when you want to wow customers or \nshow that you value them that much that you spend money having it \nprinted on paper. <\/p>\n\n\n\n
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When\n people do need print out they often do it on a home printer or \nmultifunction before sending it to companies like us. Now when it\u2019s just\n the odd photo print or a couple of copies of documents, then the cost \nover convenance is worth it. If you start doing more than that though \nyou quickly realise that the equipment is cheap but the \u2018inks\u2019 are not \nand you are paying a lot more per page than emailing it to Copy Express \nto have us print it. Another factor to remember is that we can do things\n with print your home equipment can\u2019t, art to the edge, using heavy card\n or unusual material, folding and punching. Plus, your home printer \ndoesn\u2019t smile like we do!<\/p>\n\n\n\n
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All\n the office suites have basic desktop publishing abilities these days, \nand can output the results as a pdf that can be great for emailing to \nclient or sending to us to print. There are also several online tools \nthat are built from the ground up to make it easy to design printed \nmaterial. We have such a system at Copy Express<\/a> just ready and waiting for you to make your next business card or flyer.<\/p>\n\n\n\n <\/p>\n\n\n\n Now\n it\u2019s so easy to generate email marketing material, design and print \nflyers, and fill your social media accounts with posts. The risk is that\n you pump stuff out as you think of it, instead of making it part of a \nlarger plan to promote and develop both your customer base and your \ncompany’s reputation. It takes some planning, but it will simplify the \nworkload over all as you know what things you will put up, how they are \nto be set up, and what to do to respond to unexpected actions of your \ncompetition. If you don\u2019t plan ahead then you run the risk of either \nboring or annoying your customers to the point where they hit the \nunsubscribe \/ unfollow button then get another post or email from you. I\n talk more about how to avoid this in many blog articles <\/a>\n on the site. If you still need guidance you can book a meeting with us \ndirectly and we can come up with a plan to make it easier for you to put\n your name out there in fun and impactful ways.<\/p>\n\n\n\n <\/p>\n\n\n\n As\n the cost to \u2018make and deliver\u2019 marketing has grown cheap with its move \nto electronic format, this means that it is far too easy to over \nadvertise. We all know businesses who constantly fill our inboxes with \nadvertising, and if you\u2019re like me you quickly get into the habit of \nignoring it and end up missing deals that are actually what you would \nwant. 4 or 5 well designed and wide ranging promotions spread over the \nyear is going to have a higher response rate than advertising some throw\n away special every week. Only the major companies like The Warehouse \ngroup can do that because they rely on the \u2018scatter shot\u2019 approach where\n 99.9% of customers not buying from each promo doesn\u2019t matter when you \nare targeting hundreds of thousands of households. If you are small \nbusiness there is no way you can afford to get so little return for each\n \u2018dollar\u2019 you spend on a promotion. It\u2019s been a interesting year for all of us, especially in November when windy welly got shaken up a bit and we are still feeling the after effects four months on. As everyone has got over the summer break \/ back to school and uni madness I thought it would be a great time to … Continue reading “Looking at marketing for 2017”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[95],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/710"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":956,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/710\/revisions\/956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/711"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Good marketing is more important than ever
<\/h3>\n\n\n\nGo for quality over quantity
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Of course \nthis is just a taster of what is happening in the changing marketing \nlandscape. For more information why not look a the many other articles \non this website. If you need help in focusing on what will be the right \ntools to help promote your business, then book a meeting with us at Copy\n Express and we can help you find the right tools for the job and build a\n plan to make it work as quickly and simply as you need it to be.\n\n<\/p>\n ","protected":false},"excerpt":{"rendered":"