{"id":586,"date":"2019-04-02T22:45:39","date_gmt":"2019-04-02T22:45:39","guid":{"rendered":"https:\/\/www.copyexpress.co.nz\/blog\/?p=586"},"modified":"2019-08-14T04:28:17","modified_gmt":"2019-08-14T04:28:17","slug":"staying-present-after-the-job-2","status":"publish","type":"post","link":"https:\/\/www.copyexpress.co.nz\/blog\/staying-present-after-the-job-2\/","title":{"rendered":"Staying Present after the Job"},"content":{"rendered":"\n

\nMarketing\n is more than just \u2018shouting\u2019 your name out to the world and calling \npeople to you with services and products that people want to buy. \nMarketing is about retaining those people after you have them in your \n\u2018clutches\u2019 so to speak. I have had it quoted to me that it takes only a \n1\/10 of the effort (and cost) to retain a customer than it takes to get a\n new one, and from my experience it takes even less than that if done \nright. So how do you keep hold of these customers? Naturally you have \nthe good business practice of providing good customer service in a \ntimely fashion with fair pricing, that  goes a long way in achieving \ncustomer retention. However every one of your competitors will be doing \nthat (if they want to last in the business) so how do you make yourself \nstand out? The answer is surprisingly simple…<\/p>\n\n\n\n

Customer\n retention can be a challenging prospect for many businesses that offer \nservices or products that don\u2019t have an immediate repeating demand. \nPeople get coffee to go daily, buy food weekly, pay for phones monthly, \neven buy clothes seasonally. These repeating patterns help build a \nhabitual loyalty in people which is hard to break. You always get your \ntakeaways at that one place not because its the best or the cheapest but\n because it\u2019s where you always go. What if you are in an industry that \ncan never build up that kind of pattern, where years may pass between \ncalls, or you are only used when something goes wrong. How do you remind\n people of the great service you did last time? Especially if they have \nlost any paperwork, or the property or item has changed hands in the \nmean time? The answer can be as simple as a sticker.<\/p>\n\n\n\n

No\n I am not kidding, just a sticker. In broader terms is means using a \nform of non invasive advertising to show that you are the one that has \nprovided the service before and are ready to provide it again when \nneeded. This simple idea is a very powerful tool to retain customers. I \nwon\u2019t say that people are lazy (though we all want to do things with the\n least effort possible), what I am saying is that we all want simple \nsolutions and giving them a contact to call right away when they need it\n is an appealing one.<\/p>\n\n\n\n

What\n are examples of this? Every car you buy has the dealer\u2019s details on a \nframe around the license plate, some even go as far as putting decals on\n the back window. You\u2019ll also see an oil change reminder on the \nwindscreen with the brand of oil and who did the service. Leasing a \nwater cooler for your office, that will have the supplier\u2019s logo all \nover it. Buy a printer and that will have software that you have to \ninstall to run it, which in the process reminds you which brand and \nmodel of consumables you should buy for it. Even buying kids toys may \nhave a reminder on the packaging telling you the best brand of batteries\n for it. Now none of this forces you to use that brand that is \nadvertised, but as I said before, everyone wants the quickest simplest \nsolution so they tend to go with the first one they find.<\/p>\n\n\n\n

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So how can you do it yourself?  Well here are a few examples.
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