\n\n The old saying \u2018That a picture is worth a thousand words\u2019 is very apt \nfor marketing. A lot of the interest and impact from marketing comes \nfrom having just the right image that tells a story and makes the \ncustomer want to find out more. The problem is that most companies have \nlimited time and budget for their marketing and can\u2019t really afford to \ncommission unique art for small run of flyers or brochures. What they do\n instead is scrabble around the internet and grab the first thing that \nGoogle Image search throws up that \u2018sort\u2019 of works, regardless of the \nquality or legality of the image. The fact is you don\u2019t have to do this.\n There are many ways of getting high quality artwork for your marketing \nmaterial for very little cost or none at all.<\/p>\n\n\n\n
Notice\n that I talked about quality and legality in the opening paragraph. This\n is because most of the artwork on the internet isn\u2019t designed for use \nin print or is owned by someone who might be upset about you \u2018stealing\u2019 \nart they have paid for their use alone. In a nutshell, most images on \nthe internet are designed for the internet and be only seen on a screen,\n which works with much lower dpi than what is required for printed \nartwork. I talk about it more in 6 common issues when getting graphics for printing<\/a>.On\n the legal side, everything put up on the internet is owned by someone \n(often not the person who put it up there) and unless they have given \npermission to allow it to be reused\/remixed you taking to use for your \nown needs is breaking the law. How it actually works is very very \ncomplex and far outside the scope of this article, but while the chances\n of you being caught \u2018borrowing\u2019 a bit of art off a website is fairly \nlow, it still happens. But why put yourself though these hassles when \nthere are a few simple solutions to get you the artwork you need.<\/p>\n\n\n\n <\/p>\n\n\n\n If you are using a search engine to find useable clipart, here\u2019s what you do to make sure it is free to use.<\/p>\n\n\n\n From there the same rules apply for picking images from the internet.<\/p>\n\n\n\n <\/p>\n\n\n\n The two stand bys I have when looking for images that I don\u2019t have to buy to use is Wikimedia Commons<\/a> and Open Clipart<\/a>\n . Now these are websites where the owners of the artwork donate it to \npublic use without charge. Depending on the creator they may want \nacknowledgement of their creation, limit the use to certain situations, \nto requiring some form of donation\/payment if used commercially. The \nquality can vary a bit as a lot the creators are amateurs and there \nisn\u2019t always a guarantee that what you are looking for will be there, \nbut they make a good starting place.<\/p>\n\n\n\n <\/p>\n\n\n\n There\u2019s\n a huge number of free clipart \/ stock art \/ stock photo \/ etc out \nthere; far too many to list. When you search for the image in your \nbrowser just put the words \u2018free clipart\u2019 or \u2018free stock\u2019 infront of it \nand something will come up. Now most of these places will be working \nwith commercial stock art suppliers you often get a lot of high quality \nart for no cost, but not as great a selection when you are looking for \none particular thing. Because of the commercial sponsorship you should \nalways read the terms and conditions that come up with the artwork \nbefore you click okay, or you may end up being charged.<\/p>\n\n\n\n <\/p>\n\n\n\n In\n the end, sometimes you have just have to pay for the quality (or size) \nthat you need (many of the free sources only have low dpi images and may\n not be suitable for printing). Commercial stock art suppliers will \nprovide a huge range of choices, give you lots of related images to the \none you pick so you can build a set, and will make it painless to spend \nyour money. The catch is most of them require you to sign up to a \nmembership, buy credits to pay for the art, and still be hamstrung by \nwhat you can do with it. There\u2019s also a huge amount of variation on \nprices based on the resolution and size you are working with, and often \nthe exact same image can cost wildly different prices from different \nsuppliers. If you don’t\u2019 want to get stuck reading pages of fine print, \nlet us at Copy Express buy it on your behalf, has we have access to \nseveral suppliers, will find the right size you need and make sure you \ncan use it as much as you want.<\/p>\n\n\n\n <\/p>\n\n\n\n That\u2019s\n when you head out to the world of commissioning art and design, which \nis beyond the scope of the article. However if you want to go in that \ndirection, we at Copy Express are more than happy to work with you in \nthe process of having something unique being made for you.\n\n<\/p>\n ","protected":false},"excerpt":{"rendered":" The old saying \u2018That a picture is worth a thousand words\u2019 is very apt for marketing. A lot of the interest and impact from marketing comes from having just the right image that tells a story and makes the customer want to find out more. The problem is that most companies have limited time and … Continue reading “Great Places to Find Clip Art for Your Marketing”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/580"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions"}],"predecessor-version":[{"id":920,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/580\/revisions\/920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/581"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Search only for reusable art
<\/h3>\n\n\n\nOpen media Sites
<\/h3>\n\n\n\nSearching for \u2018Free Clipart\u2019
<\/h3>\n\n\n\nCommercial Stock Art
<\/h3>\n\n\n\nFrom there
<\/h3>\n\n\n\n