{"id":565,"date":"2018-01-01T21:53:12","date_gmt":"2018-01-01T21:53:12","guid":{"rendered":"https:\/\/www.copyexpress.co.nz\/blog\/?p=565"},"modified":"2019-08-10T17:18:30","modified_gmt":"2019-08-10T17:18:30","slug":"does-your-business-experience-cycles","status":"publish","type":"post","link":"https:\/\/www.copyexpress.co.nz\/blog\/does-your-business-experience-cycles\/","title":{"rendered":"Does your business experience cycles?"},"content":{"rendered":"\n<p>\nEvery\n business has cycles or seasons where demands for goods and services \nchange over the year. In fact many businesses have different cycles of \ndifferent lengths and even have several cycles running together. A \nholiday camp would have peaks bookings during the school holidays, and \ntheir greatest demand during the long Christmas and New Year period. \nBars have more demand during the warm part of the year where people stay\n out later, and their weekends will be busier over the week days. Real \nEstate companies are their busiest around the summers months as that is \nwhen most people prefer to move house. Even us at Copy Express, a \nprinting company, has cycles. We for instance have the largest volume \neach month around businesses\u2019 \u201820th of the month\u2019 billing cycles. Over \nthe year the November and December months are the busiest while January \nis the quietest. The question is do you know what your business&#8217;s cycles\n are and are you effectively using your marketing to manage it?<br>With\n these cycle aspect in mind, you as a business must ask yourself two \nquestions. One: when is our busiest time in our industry and how do we \nmake sure that we have people coming to us during this period instead of\n of our competition. Two: Why do people not use us during the quiet \nperiods and what can we do to bring them to us. Let us use an example of\n a beauty salon that also offers in home appointments.<br><\/p>\n\n\n\n<ul><li> On a weekly cycle<ul><li>\n Salon &#8211; Most active afternoons Thursday and Friday. All day Saturday. \nThis is due people go out the most on those days. Monday-Wednesday are \nmuch quieter as most people don\u2019t go out those nights. &nbsp;People also use \nit for lunch time \u2018relaxation\u2019 breaks on weekdays.<\/li><li> In Home &#8211; Friday, Saturday and Sunday. Most of the business is for events like weddings and balls.<\/li><\/ul><\/li><\/ul>\n\n\n\n<ul><li> On a monthly cycle<ul><li> Salon &#8211; steady clientele throughout the year with only a small seasonal variation.<\/li><li>\n In Home &#8211; very active during the around the warmer months when there is\n more outdoor events like weddings. Winter months are very quiet.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>From this situation we can see distinct patterns emerging based on their clients demands.The\n end of the week is the peak time for both sides for the business on a \nweekly cycle. For the in home services it\u2019s mainly driven by formal \nevents like weddings which tend to happen more in the summer months and \nnot on customers personal needs for pampering. The beginning of the week\n and the winter months are the worse time for their business. From this \nwe can formulate the following plan:<br><\/p>\n\n\n\n<ul><li>\n Salon will be split into three types of marketing promotion. For Monday\n to Wednesday, offer discounts or combo offers to increase client \nbookings for that period. For the latter half of the week only offer a \nloyalty program. Also offer discounts if booked in quieter times during \nthe week, so staff hours that are being paid for anyway are being put to\n use.<\/li><li> For in home, drive more of the promotion with incentives \nfor booking weekdays and winter months. Look at also doing \u2018party\u2019 style\n events where several customers can book together to make a more cost \neffective. During the summer months when formal events happen look at \ntargeting associated business like event locations and wedding dress \nsuppliers to carry your advertising or even offer a \u2018recommender\u2019 \nrewards for sending on clients.<\/li><li> Final offer is a loyalty \nprogram based on money spent on both salon and in home services for \nrewards. This would be tailored that the salon can list exclusions for \nsome promotions and peak load times if desired. Also help drive more \nwork to the quieter times by offering bonus rewards or points for \nbooking in off peak times.<\/li><\/ul>\n\n\n\n<p>So\n you can see that having think about when the cycles of the business for\n our fictional salon I was able to formulate a plan that better targets \ntheir marketing, to both insure that they are driving more business to \nthem when they are quiet and to also ensure they are not missing out \nduring the busy times. The same two simple questions can help your \nbusiness too when you work out the answers for them.&nbsp;<\/p>\n\n\n\n<p><em>Not\n sure how to work out when your peak times of business are. Need to know\n when you\u2019re not making the most of your staff and resources. Then see \nus here at Copy Express, and our sister company Business Express, and we\n can help you figure out it for you.<\/em><\/p>\n  ","protected":false},"excerpt":{"rendered":"<p>Every business has cycles or seasons where demands for goods and services change over the year. In fact many businesses have different cycles of different lengths and even have several cycles running together. A holiday camp would have peaks bookings during the school holidays, and their greatest demand during the long Christmas and New Year &hellip; <a href=\"https:\/\/www.copyexpress.co.nz\/blog\/does-your-business-experience-cycles\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Does your business experience cycles?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,82],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/565"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":949,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/565\/revisions\/949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/566"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}