\nGift\n vouchers are one of the many useful tools a business has to promote \nthemselves to new customer and retain existing ones. They are low cost \nto produce and sell themselves. They don\u2019t have to be tied in to any \nproduct or service, and have a far longer promotion life than any single\n advert. The best thing of all, people have already paid you, they\u2019ve \njust not decided for what. So we are going to look at what Gift Vouchers\n are, what they can do, and what do they need to have to be effective.
We\n have already covered Gift Vouchers before in the blog, but it\u2019s been a \nwhile since we last talked about them, so it\u2019s a good time to do so \nagain. So what are Gift Vouchers? Simply put a gift voucher is a \npre-paid credit note from your business that can be used by a customer \nto pay for your services or goods at a later point in time. This is \ndifferent from such things a discount coupon (get x % off a \nservice\/item) or a promotional device (get x when you do y ). Gift \nvouchers are not usually tied to a product, they are simply a form of \n‘money’ that customer can only use with you. When someone buys the gift \nvoucher, you have already got the money but you haven’t supplied the \nservice or goods yet.<\/p>\n\n\n\n
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Gift\n Vouchers go beyond being simply a way to get money. Essentially they \nare the best kind of advertising a business can have because it is a \nrecommendation from one person to another about how good your business \nis. Personal recommendations are the most powerful form of advertising \nthere is. If you record the details of the person who buys \nthe voucher and the person who spends it, that gives you two people who \nare clients you want to keep because they value what you do. Want to see\n how successful your involvement in an event or promotion run by someone\n else? Then offer the event a lower value voucher at your cost to track\n the customer response to it. With gift vouchers having a dollar value \ninstead of a product value, it allows you to hook customers who are \nunsure if what you offer is the right gift, because the gift getter can \npick what they want instead of the gift giver having to guess. Another \nway of using gift vouchers is as a form of credit note, because if \nsomeone has overpaid or you want to give the customer a bonus, why not \ndo it in a form where money has to be spent with you anyway. We cover \nthis in more detail in this article<\/a> on why to use Gift Vouchers<\/p>\n\n\n\n <\/p>\n\n\n\n If\n the vouchers are setup correctly, the only downside is there is a \nlittle more administration work involved, tracking what has been given \nout and when it\u2019s been spent. Most modern till systems have support for \ndealing with gift vouchers, but even just a pen & notebook can keep a\n track of them if you use vouchers only occasionally. We talk about how to design a gift voucher<\/a> and how to keep track of gift vouchers<\/a> in those articles.<\/p>\n\n\n\n <\/p>\n\n\n\n With\n a lot of cloud based \/ smart till systems used by people these days, \nthey will often come with a Gift Voucher system available. So why go to \nthe expense of having Copy Express create and \/ or print gift vouchers. \nSimply put, till based voucher don\u2019t look that good because they are \nalways printed by the thermal receipt printer so there is a limit to the\n quality and format. A gift voucher is promoting your business and don\u2019t\n you want to give the best impression possible. With us printing them, \nwe are not limited to any fixed size and format. We can create something\n unique to you, with a huge range of finishes and formats.<\/p>\n\n\n\n <\/p>\n\n\n\n Actually\n no it isn\u2019t. There will be some cost in setting up the design the first\n time, but after that the printing cost are quite economical. The most \ncommon sized voucher we do is the size of a $20 note in a 20 page \ncheckbook style format printed in full colour on a quality paper, five \nof those books work out to being about $0.66 per voucher with most \nbusinesses putting a sales value of $10 or more. Again after the design \nis set up, a normal run is no more than 2-3 business days, and that\u2019s \nonly because there\u2019s a bit of labour involved. So\n if we have got you interested in having gift vouchers made, why not \ncontact Copy Express today and we can step you through your options so \nyou get the perfect solution to your needs.<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":" Gift vouchers are one of the many useful tools a business has to promote themselves to new customer and retain existing ones. They are low cost to produce and sell themselves. They don\u2019t have to be tied in to any product or service, and have a far longer promotion life than any single advert. The … Continue reading “Gift Vouchers – Sales you get pre-paid for”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,34],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/562"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=562"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/562\/revisions"}],"predecessor-version":[{"id":947,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/562\/revisions\/947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/563"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Are there downsides to using them?
<\/h3>\n\n\n\nWhy get you to print vouchers when my till can do it?
<\/h3>\n\n\n\nIs it costly to do, and how long does it take to make them?
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If\n you want to learn more about the gift vouchers then have a look at the \nother articles on the subject we have linked here. If you want to know \nmore then Copy Express is just a email or phone call away.<\/p>\n\n\n\n