\nSo\n you\u2019re a small business and you need to do some marketing. You can\u2019t \nafford to go to a professional marketing company that will bill you \nhundreds of dollars just for a few hours of consultation; and honestly \nyou might not need that degree of marketing anyway. What you\u2019re looking \nfor is solutions that you can implement yourself, with a minimal amount \nof time and cost. So let’s look at the different sources for \u2018do it \nyourself\u2019 marketing.<\/p>\n\n\n\n
Naturally\n we will put ourselves at Copy Express as the first source for Do It \nYourself marketing advice. We are just a phone call, email, or drop in \nand have a chat source of all kinds of marketing information. Of course \nif it takes more than a few minutes we will have to bill you for the \ntime, but sometimes spending to get a few hours of advice spread over a \nfew weeks is all you need to help sort through the different plans and \nideas to pick the right tools to promote your business. <\/p>\n\n\n\n
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Oh\n there are a lot of books about marketing out there. It is it\u2019s own sub \ngenre of business books, the problem is most of them won\u2019t be useful for\n you. Firstly you have to realise that a lot of the books are written by\n people who either work in the multi million dollar end of the marketing\n profession or by academics who focus on the business theory more than \nthe day to day stuff needed to make it work. On top of that, there\u2019s \nnothing less useful than out of date marketing advice, and most of the \nmarketing books are pretty much out of date within a year or two of \nprinting. Don\u2019t worry though, there are several great books written by \npeople who ran their own small business, and which their advice is both \nkept up to date or is timeless. Surprising enough we can recommend sets \nof them to you depending on the type of business you run.<\/p>\n\n\n\n
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For\n more uptodate, easier to digest parcels of marketing information, it\u2019s \nhard to go past online sources. It doesn\u2019t matter the source, as long as\n the information is timely and of relevance to you, then it\u2019s a good \ntool to have in your marketing toolkit. You do have to take what they \nsay with a pinch of salt, for it\u2019s a business for the content provider \nand they want you to spend money with them (buying books, doing courses \nor events, signing up to be \u2018resellers\u2019 in a multi level marketing \nscheme) in return for all the stuff they give you for free. Yes we know \nthe irony of saying this when we are using this article to help drive \nbusiness to our company, but at least we are up front about it, and we \ndon\u2019t keep the whole article behind a paywall with just a teaser that is\n free to read. <\/p>\n\n\n\n
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Here\n at Copy Express, we are members of the Hutt Valley Chamber of Commerce,\n and I myself have sat down to take some of the many courses they run. \nEvery city has a form of a Chamber of Commerce or business buro where \nbusiness\u2019 can share their skills to help each other do better. The \ncourses being run depend on who are the members, so you might have to \njoin up to more than one of them to find everything you need. Now bear \nin mind that all of these courses will cost you in one form or another. \nIf you aren\u2019t paying for the course itself, then you can bet it\u2019s being \nused as a tool to market their business\/product to you. It doesn\u2019t stop \nthem from being useful, and all it will cost you is some time so sign up\n to everyone of them that you think will help.<\/p>\n\n\n\n
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Sometimes\n you just need to sit face to face with an expert and discuss marketing \nideas. Working with a independent person is a powerful tool in getting \nyou focused on what matters in your marketing. Even the act of just \nexplaining what you want to achieve can be all that is needed to \ncrystallize the plans in your head. Having someone explain them back, \noffering feedback will refine it and help spot problems you might have \nmissed, make this another great tool in your toolbox. If you go to the \nnext level and spend your money with a expert, they can guide you, avoid\n common mistakes, and help find what will make you unique in the crowded\n marketplace. A bit of common sense is required with dealing with \ncoaches too, the good ones are focused on getting you sorted in a \nefficient fashion so that you\u2019ll come back to them again for more advice\n in the future, the bad ones just want to squeeze as many billable hours\n out of you as they can.<\/p>\n\n\n\n
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I\n could be trite and say \u2018Go straight to Copy Express and we will sort \nyou out.\u2019 Truthfully, we are happy to be just one of the tools in your \nmarketing toolbox. Copy Express along with Fuel Accountants operate with\n the mindset that we are here to help you make your business successful,\n giving you as little or as much hand holding as you need. After all, \nthe more business you do, the more business you will pass on to us.<\/p>\n\n\n\n
Need\n marketing advice? Want to pick the brains of people who deal with \nmarketing on a daily basis. Then why not give us at Copy Express a call \nand book an appointment for in depth support, or for just a quick \nquestion and answer session. We are always there to help you and your \nbusiness.<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":" So you\u2019re a small business and you need to do some marketing. You can\u2019t afford to go to a professional marketing company that will bill you hundreds of dollars just for a few hours of consultation; and honestly you might not need that degree of marketing anyway. What you\u2019re looking for is solutions that you … Continue reading “Where do you get good marketing advice for the small business?”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/527"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":934,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/527\/revisions\/934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/528"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}