{"id":516,"date":"2018-11-12T08:07:27","date_gmt":"2018-11-12T08:07:27","guid":{"rendered":"https:\/\/www.copyexpress.co.nz\/blog\/?p=516"},"modified":"2019-08-10T17:15:00","modified_gmt":"2019-08-10T17:15:00","slug":"the-rise-of-bespoke-printing","status":"publish","type":"post","link":"https:\/\/www.copyexpress.co.nz\/blog\/the-rise-of-bespoke-printing\/","title":{"rendered":"The Rise of Bespoke Printing"},"content":{"rendered":"\n

\nIf you watch any of the home building or renovation shows that seem to be everywhere, you will have come across the term \u2018bespoke<\/strong>\u2019.\n It was an old english term meaning \u2018(of goods, especially clothing) \nmade to order\u2019 or \u2018made for a particular customer or user\u2019 It had \nlargely fallen out of usage as the era of industrialisation arrived and \nby the 1950\u2019s consumer mass production consumption it was relegated to \ntalking about one off hand crafted items. However with the rise of \ncomputer driven automation, bespoke has become a term used to describe \nthe act of using mass production techniques and technologies to produce \nunique custom items. What\u2019s this got to do with printing I hear you ask.<\/p>\n\n\n\n

As\n said in the introduction, today bespoke is used to describe the act of \nusing mass production techniques and technologies to produce unique \ncustom items. As everything is largely digitally\/computer controlled, it\n means that it\u2019s often very simple to produce of either very small runs \nor massive ones for the same costs in time and money, or produce a item \nwhere each copy is unique in some way even though the total run could be\n in tens of thousands. Printing is such a digital process, so for many \nsituations it is no more expensive to print 1000 flyers with unique \ninformation as it is to 1000 flyers that are identical. In fact you \nmight already be doing that as part of your job. If you have every had \nto print a mail-merged letter where each has a unique address and \npersons name but the same general contents, that is an example of \nbespoke printing.<\/p>\n\n\n\n

Doing\n bespoke printing on a commercial scale is no different to printing on a\n personal scale. With commercial digital printers the contents can \nchange dynamically sheet to sheet just like the printers for home or \noffice. It also means that if we are doing batches of one style of \nproduct, for example business cards, we will often give you our client a\n combined run discount or price it by the total volume printed and add a\n per design charge to cover the time setting up each sub run. Sighting\n a real world example. One of our clients has to print hundreds \npersonalized letters several times a week. These letters have to be in \npostcode and address order to be able to get the cheapest postal rates. \nWith our system we can print them in the correct order, trim to size and\n fold for easy insertion in to envelopes in a matter of minutes while \nthey pay a highly discounted rate per page because we don\u2019t have to \nhandle each letter separately through our automated systems.<\/p>\n\n\n\n

Now\n you might be asking what use is that type of printing if you don\u2019t send\n out letters. It\u2019s a lot of use. For instance the same technology that \nputs different addresses, can mix different graphics and even whole \ndifferent sections of documents together based on the data fed in to it.\n If you were sending out a price catalogue, you can have each one put \ntogether based on which sections printed based on what the customer \norders from you, or you can generate flyers which list the different \ndates that you service each suburb or area of a region. While some of \nthis is beyond the needs of anyone but the largest corporates, there\u2019s \nstill some ways you can use in even as sole trader. With our web to \nprint system, we can create easy to use templates that are exclusively \nyours to use, so you can just drop in new contents for each promotion \nand print them out while still maintaining that same high quality \nprofessional look you need to attract customers.<\/p>\n\n\n\n

Another area of bespoke printing is custom sizes and material being printed on. If you watch our order site <\/a>you\n might have noticed that we are doing sizes other than the standard \u2018A\u2019 \nsizes. Double panel DL greeting cards are CD sized square flyers, are \njust two examples. For a smaller more responsive print company like us \nhere at Copy Express, it\u2019s not that much more difficult to set up a \ncustom sized print job over the standard one. The only real limit is how\n the item fits on a printing sheet that decides what you pay for it. In \nsome situation we carry especially over long paper to get us the better \nrange of options for printing and allow us to give you the best value \nfor your money. Again it\u2019s just a case of contacting us with your idea \nand we working with you come up with the solution that works the best.<\/p>\n\n\n\n

In\n the end the best rule of thumb when thinking about bespoke printing is \ntalking to us at Copy Express. If we can\u2019t do it inhouse, normally one \nof our partners can, from there it just depends on how much you need and\n how much time and money are willing to spend to get it done. We can \neven do a lot of the work for you making it quick and simple. So give us\n a call or email and we will be happy to answer any questions or make \nsuggestions to make it work for you.<\/em><\/p>\n ","protected":false},"excerpt":{"rendered":"

If you watch any of the home building or renovation shows that seem to be everywhere, you will have come across the term \u2018bespoke\u2019. It was an old english term meaning \u2018(of goods, especially clothing) made to order\u2019 or \u2018made for a particular customer or user\u2019 It had largely fallen out of usage as the … Continue reading “The Rise of Bespoke Printing”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,75],"tags":[],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/516"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":930,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions\/930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}