{"id":393,"date":"2016-11-07T09:49:49","date_gmt":"2016-11-07T09:49:49","guid":{"rendered":"http:\/\/localhost\/copyexpressold\/?p=393"},"modified":"2019-08-10T17:20:31","modified_gmt":"2019-08-10T17:20:31","slug":"how-to-get-cheaper-the-postal-rates","status":"publish","type":"post","link":"https:\/\/www.copyexpress.co.nz\/blog\/how-to-get-cheaper-the-postal-rates\/","title":{"rendered":"How to get cheaper the postal rates"},"content":{"rendered":"<p><span style=\"color: #000000;\">You might be wondering why we would even be talking about postal rates in this day and age. With every business \u00a0pushing you get your invoices and bills by email, your own business no doubt doing the same, and even your clients reaching out to you by phone or email; physical mail seems both old fashioned and redundant these days. Well all these\u00a0<a style=\"color: #000000;\" href=\"http:\/\/wg\/?lnum=581f2c12bb34eba9b5df9647\" target=\"\" rel=\"noopener noreferrer\">articles<\/a>\u00a0we have written would say otherwise. Instead of hashing over old ground, have to read of those and then find out how we can get you cheaper postal rates.<\/span><\/p>\n<div><\/div>\n<div><span style=\"color: #000000;\">Now the first thing to realise that this is all about bulk mail, that is sending out more than 300 items \u00a0at time and even as high as 500,000+. In an effort to make themselves more flexible to the market they have added a whole new slew of mailing options with classes and subclasses that can be quite confusing. However if come to us to help you with the process, we could get you a postal rate as cheap as $0.42+GST each for a thousand or more standard letters being sent or half the standard stamp cost! (at the time of writing.) \u00a0So what do you need to know to decide if you should make use bulk mail.<\/span><\/div>\n<ul>\n<li><span style=\"color: #000000;\">Are you addressing people\/businesses directly?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">If you have a mailing list from your own clients, or have bought one from a specialist, then direct mail is a far more cost effective way of distributing promotional material. If you are going in \u2018blind\u2019 and are targeting everyone then mail box distribution company is a more suitable method.<\/span><\/li>\n<li><span style=\"color: #000000;\">Is there more than 300 addresses on your list?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">300 is the minimum to get any volume discount from NZ post, and the cheaper rates need at least 500 or 1000 addresses. Less than 300 then you may find it\u2019s just as cheap to buy prepaid envelopes instead.<\/span><\/li>\n<li><span style=\"color: #000000;\">What is it you are sending out?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">There are different rates depending on the size (width, height, thickness, weight) of the item, if it\u2019s a flat sheet like a card, a sealed envelope\/package, or something a bit more funky. Generally speaking the thinner, flatter, and smaller the item the cheaper it is to send. That being said, NZ Post has rates for sending items like magazines, and folded items, so it depends on how you prepare it posting that will affect the rate and which we can help you with.<\/span><\/li>\n<li><span style=\"color: #000000;\">Have you checked that the addresses are valid?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">Most of the bulk mail rates require a \u2018Statement of Accuracy\u2019 or SOA, which is a process where the addresses check by special software to make sure they are valid. NZ Post uses machines to sort mail, but it only works with valid address, so if a human has to hand sort them so they will charge more because of that. This is where we at Copy Express come in because we have the tools to validate your address and help you find and fix the faulty ones<\/span><\/li>\n<li><span style=\"color: #000000;\">Do you have sufficient time?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">Even in an ideal world, if everything happens as it should, it can still take several days to prepare and then send out items in bulk mail to NZ Post\u2019s standards for those cheap rates. If you are looking for a quick turn around time for some marketing material then you will have to take the higher costs to send it out using the non-SOA rates or the standard postal charges.<\/span><\/li>\n<li><span style=\"color: #000000;\">Can the addresses be machine printed and have the permit stamp?\u00a0<\/span><br \/>\n<span style=\"color: #000000;\">Again the cheapest rates depend on NZ Post being able to feed the mail through specialist machines that can read the address on the item so it can sort it correctly. There are strict rules of how the address must be formatted and where the permit postmark must be placed, and even what colour and artwork can be placed where. It doesn\u2019t mean you can\u2019t be artist with what is sent out, it might just change the rate at what it is charged at. This is where talking to us will help you find the best solution to get what you want marketing whise at the best rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This has been a small introduction to the world of bulk mail. A way of getting message out for a price cheaper than just sticking a stamp on it. We have only just started scratching the surface on what can be done, so if you want to find out more, book a meeting with us at Copy Express and we can help you find the right marketing solution to your needs.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Questrial, sans-serif; font-size: 15px;\">\u00a0<\/span>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might be wondering why we would even be talking about postal rates in this day and age. With every business \u00a0pushing you get your invoices and bills by email, your own business no doubt doing the same, and even your clients reaching out to you by phone or email; physical mail seems both old &hellip; <a href=\"https:\/\/www.copyexpress.co.nz\/blog\/how-to-get-cheaper-the-postal-rates\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to get cheaper the postal rates&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[35],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/393"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":2,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"predecessor-version":[{"id":960,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/393\/revisions\/960"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}