As a guy I always felt that Mothers\u2019 Day got way more press than Fathers\u2019 Day. \u00a0Mothers\u2019 Day is a day to pamper and give gifts to the woman in your life and to make women in general feel good, while Fathers\u2019 Day was a day to give socks to your Dad and make men feel lousy because they didn\u2019t measure up!
\nNow that I\u2019m a Father I have done my best to down-play these \u201cholidays\u201d in our family and have trained my kids well (I now get some of that pampering on Fathers\u2019 Day!!). \u00a0\u00a0But as a business owner in a service-based business I used to feel that Mothers\u2019 Day, and other holidays and public events, are of no value to me in my business. \u00a0Here are 3 reasons why using holidays and events in your marketing can boost your business, even if you\u2019re not selling flowers for Mothers!<\/p>\n
We\u2019ve all grown sick of those companies that are always having a sale. \u00a0We\u2019ve learned to distrust them. \u00a0But when a company runs an occasional sales event it gets out attention. Holidays of any flavour can create a reason to have a sale, competition or event that can be used to grab attention from your prospects. \u00a0In fact, it has been said that the second most powerful word in marketing (after FREE) is \u201cBECAUSE\u201d! \u00a0We\u2019re having a sale BECAUSE\u2026 it\u2019s Mother\u2019s Day\u2026 \u00a0it\u2019s Christmas\u2026 it\u2019s my birthday\u2026 schools out\u2026 \u00a0It also gives you a good reason to limit the duration of any offers (prompts people to act now rather than waiting).<\/p>\n
If your customers and prospects are businesses you should never forget that the buyer, like you, is a person first and a business second. \u00a0Holidays and special dates help us connect emotionally to people. \u00a0You\u2019ll NEVER go wrong connecting emotionally with your customer. Connecting emotionally allows you to build a bridge and empathise with your customer \u2013 they begin to see you as a real person as well, and it is not merely about the sale.<\/p>\n
Following on from the last point, a holiday or seasonal event gives you something to talk about. \u00a0Whether you are writing a newsletter or a sales letter or meeting a customer face to face there is usually some way to connect the holiday or season in somehow. \u00a0Try this example of a possible Halloween connection for my accounting business:<\/p>\n
This Halloween my kids demanded that they go \u201ctrick or treating\u201d. \u00a0We don\u2019t like them dressing up in horror costumes (they\u2019re already horrible enough as it is), but some of the other kids looked really scary. \u00a0As I look at these kids, trying to wonder what their parents were thinking, I got to wondering what aspects of my business scare me the most? \u00a0The first thing that came to mind was CASH FLOW! \u00a0If I was to ask you that question for your business what would your answer be? \u00a0\u00a0So this month we\u2019re going to start our \u201cScary Conversations\u201d webinar series. \u00a0Every Monday at 2pm there will be a one-hour webinar where we will discuss the scary questions that you (and other business owners just like you) have been too afraid to ask. \u00a0You can join this webinar for the whole month for only $49+GST (FREE for clients). \u00a0You can submit your scary questions and watch the recordings at any time for the next 3 months (at no extra charge). \u00a0Just click here to register\u2026..
\nSo you see that there are lots of ways to capitalise on holiday and seasonal events in your marketing programme. \u00a0A great idea is to sit down and look at the calendar and work out a marketing plan for the year to come. \u00a0Start with a list of the holidays and events that you could use. \u00a0You don\u2019t have to use every one, but find those that you can creatively integrate into your message and plan and then take advantage of them.<\/p>\n","protected":false},"excerpt":{"rendered":"
As a guy I always felt that Mothers\u2019 Day got way more press than Fathers\u2019 Day. \u00a0Mothers\u2019 Day is a day to pamper and give gifts to the woman in your life and to make women in general feel good, while Fathers\u2019 Day was a day to give socks to your Dad and make men … Continue reading “How to use Mothers\u2019 Day to your advantage”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,31],"tags":[39,20,35,18,36,40],"_links":{"self":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/135"}],"collection":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":4,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":1536,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/1536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.copyexpress.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}